Theresa Corvino

Filmmaker & Theatre Professional

​2000 - present

 

Film experience in Art Department, Camera, Pre Production, Production Management including Production Designer, Set Decorator, Set Dresser, 1st/2nd AD, Script Supervisor, Writer, Director

 

Theatre experience as Production Stage Manager, ASM/Deck Chief, Assistant Director, Board Operator, Prop Master, Set Dresser, Scenic Painter, Wardrobe

 

Marketing Consultant & Photographer

​2009 - present

 

Provide consultation services including comprehensive strategy and ROI tracking. Including graphic/web design and social media.

 

Marketing Manager - Cultural Council of PBC

2013

 

Managed advertising creative, media buying, budget, social media, and government partnerships. Oversaw and collaborated in design of marketing materials and advertising imagery.

 

Accomplishments:

-Increased Facebook engagement 30% by focusing message, defining voice, and maximizing sponsored stories.

 

-Spearheaded first national campaign. Utilized guerrilla and social media tactics, performers, market-based events and digital billboarding. Campaign structured to be repeated across markets. Advocated with county government and received sponsorship funding for two thirds of total campaign budget.

 

Marketing Director - Lake Worth Playhouse

​2010 - 2013

 

Managed brand identity including advertising creative, media buying, public relations, social media, hospitality, and development.

 

Accomplishments:

-Increased ticket sales 25% by capitalizing on digitally targeted advertising, media partnerships, video content, and introducing experience marketing tactics.

 

-Drove advertiser sales up 450%.

 

-Increased Facebook fans by 150% and email database by 64% with focused brand voice and sharable content.

 

-Launched 60th anniversary initiatives including first-ever gala, a sold out event, with guest of honor Mr. Burt Reynolds.

 

-Garnered media sponsorships to expand market reach double that of marketing spend.