Filmmaker & Theatre Professional
2000 - present
Film experience in Art Department, Camera, Pre Production, Production Management including Production Designer, Set Decorator, Set Dresser, 1st/2nd AD, Script Supervisor, Writer, Director
Theatre experience as Production Stage Manager, ASM/Deck Chief, Assistant Director, Board Operator, Prop Master, Set Dresser, Scenic Painter, Wardrobe
Marketing Consultant & Photographer
2009 - present
Provide consultation services including comprehensive strategy and ROI tracking. Including graphic/web design and social media.
Marketing Manager - Cultural Council of PBC
Managed advertising creative, media buying, budget, social media, and government partnerships. Oversaw and collaborated in design of marketing materials and advertising imagery.
-Increased Facebook engagement 30% by focusing message, defining voice, and maximizing sponsored stories.
-Spearheaded first national campaign. Utilized guerrilla and social media tactics, performers, market-based events and digital billboarding. Campaign structured to be repeated across markets. Advocated with county government and received sponsorship funding for two thirds of total campaign budget.
Marketing Director - Lake Worth Playhouse
2010 - 2013
Managed brand identity including advertising creative, media buying, public relations, social media, hospitality, and development.
-Increased ticket sales 25% by capitalizing on digitally targeted advertising, media partnerships, video content, and introducing experience marketing tactics.
-Drove advertiser sales up 450%.
-Increased Facebook fans by 150% and email database by 64% with focused brand voice and sharable content.
-Launched 60th anniversary initiatives including first-ever gala, a sold out event, with guest of honor Mr. Burt Reynolds.
-Garnered media sponsorships to expand market reach double that of marketing spend.
-MAPS 4 College
Graphic and Web Designer
Film & Theatre Production
Email & Social Marketing
Search Engine Optimization
MS Office, Apple iWork,
Adobe CS, Final Cut
Mac & Windows
5 years - Marketing Experience
5 years - Team Management
7 years - Office Management
4 years – Operational Management
University of the Arts
B.S. Communications, With Honors
Double Minor: Advertising, Film