Cultural Council of Palm Beach County
Managed advertising creative, media buying, budget, social media, and county government partnerships. Oversaw and collaborated in design of marketing materials and advertising imagery.
-Increased Facebook engagement 30% by focusing message, defining voice, and maximizing sponsored stories.
-Spearheaded first national campaign. Utilized guerrilla and social media tactics, performers, market-based events and digital billboarding. Campaign structured to be repeated across markets. Advocated with government and received sponsorship funding for two thirds of total campaign budget.
Lake Worth Playhouse
Managed brand identity including advertising creative, media buying, public relations, social media, hospitality, and development.
-Increased ticket sales 25% by capitalizing on digitally targeted advertising, media partnerships, video content, and introducing experience marketing tactics.
-Drove advertiser sales up 450%.
-Increased Facebook fans by 150% and email database by 64% with focused brand voice and sharable content.
-Launched 60th anniversary initiatives including first-ever gala, a sold out event, with guest of honour Mr. Burt Reynolds.
-Garnered media sponsorships to expand market reach double that of marketing spend.